Were you able to attend the SMB Redwood Area event on Friday, October 4th for a panel discussion on Social Media and Business? The event included a panel discussion with questions by the moderator, Sarah Kuglin, and discussion by our panel of Social Media Enthusiasts from the Minneapolis area. Our panel included:
Christina Milanowski of Maccabee Public Relations
Laura Kaslow of Blue Cross and Blue Shield of Minnesota
Justin Fuller of Stream Global Services
The panel discussion included topics around social media case studies, success stories, challenges and “ah ha” moments. Christina, Laura and Justin met Colleen and Sarah of the SMB Redwood Area group at Social Media Marketing World in San Diego and have been connected since.
Check out the event below and let us know what your most valuable takeaway was from the event in the comments below!
Meet The Panel
Christina Milanowski (@ChristinaMila) is social media director and account supervisor at Minneapolis-based Maccabee Public Relations and writer for the MaccaPR blog. Christina has more than eight years of experience developing PR, social media and marketing strategies. She has guided social media and online marketing campaigns for agency clients Hazelden, RBA, AmericInn Hotels, Gold’n Plump and Just BARE Chicken. Christina recently earned the Young Professional award from the Minnesota chapter of the Public Relations Society of America. She is co-chair of the Minnesota PRSA (@MinnesotaPRSA) membership committee, and also serves on the planning committee for the 2013 Minnesota Blog Conference (#MNBlogCon).
Maccabee (@MaccabeePR) is a strategic public relations and online marketing agency that offers clients marketing insights and inventive campaigns. Founded in 1996, Maccabee specializes in media relations and product publicity, social media and interactive strategy, guerilla promotions and events, corporate and crisis communications, speech and media coaching, online enabled video, and Web analytics and online reputation monitoring. The agency has been honored with numerous awards including “PR Campaign of the Year,” “Best Cause Marketing Campaign,” “Best Viral Marketing Program”, “Best New Media/Retail Marketing,” “Special Event of the Year” and “Best Publicity Campaign.”
Laura Kaslow is a member of the public relations team at Blue Cross and Blue Shield of Minnesota (Blue Cross), where she supports the company’s public relations and social media efforts. Prior to joining Blue Cross, Laura worked at Luther Seminary, St. Paul, Minn., where she provided marketing and communications support, including social media guidance across the organization. Her professional experience in social media includes strategy development, channel oversight, content development and managing social media crises. She recently led the launch of Blue Cross’ corporate Facebook page, and the Facebook page for Online Care Anywhere, Blue Cross’ telemedicine service, which included an integrated marketing campaign at the Minnesota State Fair.
Nearly 2.7 million people depend on Blue Cross and Blue Shield of Minnesota to manage their health needs. Blue Cross is the largest health insurance plan in the state, with members located throughout the Twin Cities and across Greater Minnesota. The company is part of a nationwide Blue Cross and Blue Shield system that serves nearly 99 million members in the United States. Blue Cross and Blue Shield of Minnesota provides customized solutions for a range different customers, including individuals; employers; and federal, state and local governments.
Justin Fuller is the Recruiting Marketing Analyst at Stream Global Services. He has more than eight years of experience in social media, internet marketing, media planning and consulting. At Stream Justin uses his experience with media to fill applicants across all 13 sites in North America. Prior to joining Stream he was a Senior Marketer at Thomson Reuters where he worked on social media, current awareness and thought leadership. Justin brings knowledge from have worked in many different segments over the years. Justin is also the Marketing Director for his church Monte Sinai in Minneapolis.
Stream is a customer-driven global business process outsourcing (BPO) company that provides sales, customer care, technical support and complex outsourcing services. Stream transforms customer care and clients’ brands by being a resourceful industry leader, which leverages ingenious and caring employees to transform customers into clients’ fans. Our support professionals care deeply about customers and make the right decisions at the right time, enabling Fortune 1000 companies to increase revenue generation, operational efficiencies and brand loyalty. Stream differentiates its service offerings in the following ways.