Were you at the SMB October event at the Willmar Public Library? Captain Jim Felt with the Willmar Police Department shared how the Police Department uses social media. Captain Felt, along with two other members of the Willmar PD, are in charge of managing the social accounts.
In his presentation, Captain Felt mentioned that it took them two years to get a social media policy established for the Police Department. It’s a topic that I hear businesses discussing often, and I’m sure many of you have also encountered it. Social media brings with it an entire gamete of new concepts and ideas to address and trying to cover all topics can be tricky.
Jennifer Van Grove wrote this article in 2009 for Mashable. Social media has definitely evolved since 2009, but I think the takeaways are classic considerations. In the article, Kodak gets it right in by providing a policy that is simple and to-the-point. Intel created a policy with great advice on letting your audience remain authentic, and IBM furthers that by highlighting relationship building on social media.
All three companies highlight topics worthy to be addressed in a social policy and the article is a great resource for businesses that are looking to create or update their company’s policy.