What is a social media strategy?
A social media strategy is essentially a goal that you are creating that will target your audience and give your content a purpose. This process is often the next step after creating a social media policy.
Here are two tips to consider when developing a strategy:
Inform your audience.
Most audiences like to stay informed. They do not just want to here about sales, offers, and specials. Audiences want to be able to learn something from you, and this way you also gain their trust.
These are some examples of how you can keep your audience informed:
If you’re a retailer, keep your audience in the know about certain styles or new and upcoming products.
Financial consultants could talk about 401K, retirement packages, budgeting and the like. This is an example blog of a financial consultant/auditor’s blog does more informing than marketing of services: http://payczech.blogspot.com/.
Home improvement providers can give types a variety of topics including: how often should I look into replacing the shingles on my roof; what’s the best type of stain for my deck; what type of floor paint should I use in my basement; and more.
By asking questions, you are engaging your audience and thus driving up your views, likes, follows, etc. You will also learn more about your customers and audience and what they are looking for from you.
On Facebook, when someone comments on a post, his or her friends will see your post thus driving up your visibility. The same goes with Twitter; when a follower responds to your post all of his or her followers will see the @ mention.
You will be able to get great feedback concerning what products you should carry, what services you should offer, and more.
For more tips on creating a social strategy, check out this article from Social Media Today and click the infographic: http://tinyurl.com/lcv5qur. These tips will help you create a strategy that will help engage you audience and properly utilize your time.
What is your company doing in terms of a social media strategy?